CLSA favors platforms over individual companies in the consumer sector, noting that quick-service restaurants are struggling due to competition from food delivery services like Swiggy and Zomato. A recent analysis revealed intense competition in the pizza market among local chains and Domino"s in small Indian towns. In the FMCG sector, food and beverages are preferred over home and personal care, as lower gross margins in food limit new entrants, while high margins in home care allow for potential disruption by new players willing to accept lower returns.